01
how many real people are in a buy, and how much is fake
CMO mindset,builder’s hands.
Product marketer, entrepreneur, author of courses at Yandex. Building ad2sub — end-to-end analytics for Telegram.
Background
- BusinessStarted five companies: sold two, closed two, one still runs.
- AgenciesHeaded strategy and marketing. Ran client projects and launched new service lines inside the agencies.
- In-houseProduct marketing at international companies.
- CoursesAuthor of a marketing course at Yandex Practicum.
- NowFounder of ad2sub.
ad2sub
How ad2sub started
Every month I ran ad budgets of several million rubles — and I had no clear, readable analytics tool. I tried everything on the market: no service gave me the customization and control I needed, and all of them were expensive.
So I built a tool for myself.
A year later 37 companies were using it.
What ad2sub does
Businesses buy ads in Telegram and usually cannot tell what they got for the money. Basic analytics leaves the main questions unanswered: were those people or bots, did they stay or leave, did they bring any revenue.
ad2sub connects digital and Telegram into one end-to-end analytics loop — and answers three questions:
02
what a subscriber and a lead actually cost
03
where to buy again, and where not to
Get in touch
I write about analytics and Telegram, about the product and its results, in the ad2sub channel.
Work — on LinkedIn. Personal Telegram — @poddubnykh: happy to grab a coffee and talk product, marketing or investment.