Website development

A Japan-based global commercial air conditioning system manufacturer aimed to digitize its sales offering. My approach involved understanding the product's complexity through competitive analysis, traffic acquisition models, and extensive interviews with internal and external stakeholders. I then created a functional plan for the new website and collaborated with the development team to ensure product quality, including conducting UX testing on the finished product.

Some of my projects

Digital strategy development

A leading European industrial software provider aimed to digitize 10% of its total sales. I developed a market-specific digital strategy by assessing the target audience, identifying twelve customer segments, and determining pain points and objectives for each.

Using this analysis, I crafted value propositions, communication channels, and advertising strategies for each segment. Additionally, I devised a content strategy for brand awareness and engagement across all channels.

A US-based radio hardware manufacturer sought to modernize its communication and advertising strategy for growth and client engagement. I planned targeted advertising campaigns using the JTBD framework to segment the audience and create tailored messaging.

This approach led to a 70% reduction in conversion costs and a 230% increase in conversion rates.

Targeted ads campaign design

Website conversion optimization

Alta-profil.ru, a producer and seller of exterior home finishing materials, needed to boost online sales. I devised a series of triggered communications, including chat messages, pop-ups, dynamic content, and personalized email newsletters. This strategy led to a 27% increase in orders on the website.

Marketing strategy development

Arconit.ru, a metal-cutting tool manufacturer, sought growth opportunities. After researching the market, analyzing competitors, and interviewing customers, I developed a new marketing strategy with a fresh positioning and sales model. Additionally, I introduced a tool repair service, now contributing 30% of revenue. Over two years, this led to a revenue increase from $400,000 to $3.7 million annually

Finder.vc, a job listing platform, needed to boost its revenue. I revamped the pricing structure, added valuable features, and implemented a content strategy to attract more users and increase engagement.

As a result, the project's profits rose by 52% and response rates soared by 190%.

Monetization model and content strategy development

Brand communications development

Raaz.su, a truck brake equipment manufacturer, faced a shrinking market share. I conducted a competitive analysis, interviewed sellers and buyers, and redefined the company's positioning.

After revamping media communications, product packaging, and sales incentives, the company's revenue grew from $12 million to $16 million within a year.